Hair is integral to a woman’s beauty. It’s why, in 2007, shu uemura extended its legacy of innovation in skincare and make-up to create shu uemura art of hair. Edgy, luxurious and highly effective: the brand immediately resonated with the world’s arty fashionistas. Its unmistakable Tokyo flair mixing modern style with timeless knowhow to create looks that are innocent yet sexy, artistic yet wearable.
For over 10 years, the brand has continued to break new ground in customized hair care. Building on its expertise in nourishing and protecting natural oils to create the bestselling Essence Absolue range in 2009, and in 2011, iconic Cleansing Oil shampoos and conditioners. Elevating the art of hair styling, 2012 saw the creation of instant Volume Maker and in 2014, Wonder Worker Air Dry/Blow Dry Perfector.
Inspirations continue through the shu uemura art factory. From rising talents in street art to internationally renowned Kawai artists, such as Takashi Murakami, the factory provides a unique platform for collaboration. Every year, the results can be seen in new, limited-edition “art” packaging available to women throughout the world.
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