This article originally appeared on InStyle.com.
Asos just earned themselves some new fans with these body-positive swimsuit models. The online retailer is garnering some major praise online by featuring models with stretch marks, acne scars, and birthmarks on their website.
Unlike most swimsuit campaigns, the retailer refused to retouch the photos, and results are seriously stunning. How good is this model making that cut-out one-piece suit look? She’s gorgeous, flyaways and all.
In a world where bikini photos are often highly retouched, it’s refreshing as hell to see these girls rocking their natural beauty in a swimsuit.
Asos, keep up the good work.
Mind & Body – Health.com